Who it's for. Covered patios with power available, architects and designers, high-end residential: anyone who wants heat without flame, tanks, or noise.
What it does well. Disappears into the architecture. Instant infrared heat, zero emissions at the point of use, precise control. The heater becomes part of the ceiling.
Where it fits. Covered restaurant patios, pergolas, outdoor rooms, and loggias: anywhere the heater should be felt, not seen.